Welcome to Goodland

It is a strategy/adventure game set in a small, quiet town. Survive as an ordinary salaryman under a ruthless Mexican cartel by laundering money, making tough decisions, acquiring businesses, and finding allies you can trust. But in this cutthroat world, will you be able to keep to your humanity?

Genre: Strategy/Adventure


You could never have known you would end up in a situation like this, yet you are: helping a Mexican cartel with money laundering. The cartel doesn't listen to excuses, and it rarely gives second chances. You would not wish to disappoint them. You know what happened to the last person who did.

And so, you start small in a secluded town in Minnesota, a place surrounded by beautiful forests yet filled with dark secrets. Several fractions are already in play here, and they will not want to share their influence with a rising force like yourself. Can you survive without allies?

You will need all your courage, ingenuity and perseverance if you wish to overcome the challenges laid before you. Even those closest to you might betray you, but you might also find allies in the most unexpected of places.


  • Plan your actions, acquire businesses, protect and promote your business
  • Balance your reputation with the police and two local criminal gangs lest your unreliable comrades turn against you
  • Make choices and face consequences that aren't always immediately apparent; there is no such thing as a perfect solution
  • Embrace the corruption and climb the ranks in the cartel, try to ask the FBI for help… or find another way to ensure your safety and independence


What is Welcome to Goodland?

Welcome to Goodland is an economic management strategy for money laundering. The player is the head of a charity fund, obliged to launder money for the cartel. How successful will the hero be? Will he resign himself to his fate? Will he take the path of crime or find a way out of the situation - it will depend on you. It is a journey - a plunge into the dark criminal world from the ordinary office routine. A chance to survive the transformation of a small person into a cold-blooded manipulator or a pawn in the hands of extensive systems: Cartels, FBI and local gangs. By balancing between the power centers, the protagonist is forced to choose the least evil and, step by step, descend deeper and deeper into the world of crime and cruelty.

What inspired the developers of the game?

The main inspiration for the game came from This is the Police, Reigns, Disco Elysium, and the aesthetics of the series TV Breaking Bad and Ozark.

We want to create a game that tests the player's morals and their ability to properly manage the team, businesses and the money laundering process. The game consists of several chapters and includes the economic and strategic parts. The storyline is conveyed in cutscenes, four endings, more than ten characters, and a wealth of moral and ethical decisions.

What is the unique feature of the game?

Unique economic gameplay on the theme of money laundering: manipulate costs, acquire a business, negotiate, manage staff, balance the reputation of the three factions, sacrifice everything for profit or try to preserve your humanity.

Tell us about the player's freedom of choice in the game.

To achieve your goals, you can successfully make deals and manage staff, take bribes, betray allies and participate in crimes. The player will meet many heroes whose fate depends on him: it depends on his will whether they will live or die. Each hero saved will unlock new quests. There are four endings planned for the game. Let us lay the cards open: the most entertaining path is the path of the greatest evil: the more cold-blooded decisions the player makes, the more unexpected and confusing consequences he will receive.

What engine is the game being developed on? What technologies are you using? On what platforms and in what stores do you plan to release the game?

We use Unity3D and Google Sheets to develop the game. In Unity3D, we work on the game's skeleton, and in Google Sheets, we adjust the balance. For the design of the cutscenes - 3D Magic Poser Web. The game will be released on Steam (you can play the free demo now), for Windows and macOS. In the future, release on other digital platforms is also possible.

Tell us something about your studio and the developers.

Our studio Big City Lab has developed casual projects since 2018. We decided to create a more challenging game that we could enjoy ourselves. Inspired by Breaking Bad and Ozark TV shows, we came up with an idea of a story-driven economic strategy game with management elements to be released on Steam and other major platforms in early 2023. The studio founders Andrey and Denis, whose professional work in finance influenced the choice of game mechanics and setting (but we have no experience with money laundering and working for Mexican cartels!). All our teams work remotely and spread from Armenia to London. There are two casual teams and an indie one with about 20 people in total.

How can I contact you?

Please write to us on our social networks and at [email protected]. We look forward to getting your feedback!

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